Jérémie Clévy

Business unit leader

  • Summary

     

    Digital pioneer. A 24 years experience in launching innovative products, leading content strategies and managing teams in growth or transformation phases.

  • Major achievements

     
     
    • Tech.Rocks: quick switch to online conferences. Revenues and margin maintained. Audience x3
    • melty: 200% growth of the audience. 50% of the turnover on new revenue lines.
    • Mondadori: Revenues x 2.1. Audience x 2.5. Launch of 5 sites and 20 apps in 2 years.
    • GoodBye Paper: 50.000 ebooks sold on iPad/iPhone.
    • Lycos France: Creation of a Sales network. Nielsen audience x2 (up to 9.5 M uniques).
    • Eurosport.fr: Revamping the site and nearly doubling the audience in 5 months.
    • AOL France: Rated best welcome page and content by www.linternaute.com from 2001 to 2005

     


       

       

    • Experience

      Tech.Rocks

      Managing Director since Dec 2019

      Leveraging the biggest French CTO Community by organizing inspiring conferences

      - Quick switch to online in March 2020, due to Covid
      - Sponsors revenues maintained, despite ROI more complicated for them to measure. Main sponsors : Google Cloud, AWS, Slack...

      - Audience x 3 (up to 3000 members)

      - High-quality contents development (podcasts, meetups, articles...)

      meltygroup

      General manager Feb 2016-Sept 2019

      Reorganization and transformation of this French online champion
      - 200% growth of the audience, thanks to the development of melty's presence on third-parties platforms (Facebook, Snapchat) and the continuous increase of the SEO strength of the website.
      More than 13 M Facebook fans ; 12 M UV on Snapchat and 10 M UV on the site. Over 100M visits per month.
      - P&L deep transformation. 50% of the turnover generated on new revenue lines (Brand Content, Social Media, Snapchat, Influence Marketing & Masterclass).
      - Deals with strategic partners: Google, Snapchat, Sephora, Lagardere Active, Wibbitz, Ligatus, L'Etudiant, Antvoice...
      - Team's professionalisation: budget control, new processes. Focus on the gross margin for the newly formed Brand Content team.
      - Restructuring: losses down by 65%, massive reorg, closing of loss-making activities and launch of new product lines and teams (Facebook, Video, Snapchat).
      - Investors relationships. Reporting, Boards.
      - Spokesman. Keynote speaker (Nuit de l'Adetem, Sommets du Digital, Hub Forum...), press interviews (Journal du Net, Stratégies, Le Monde...)

       

      MONDADORI FRANCE

      Digital Director Jul 2010 - Sept 2014

      - Definition of the digital strategy of the company (€ 5 M budget).
      - Industrialization of the technical solutions, together with the tech team.
      - Launch of 5 sites and 20 mobile apps in 2 years.
      - Digital marketing. - Audience acquisition (SEO, SEA)
      - Relationships with the external sales houses, together with the Print editors and the internal Sales. Revenues grew by 45% in 2012 and 45% again in 2013.
      - Web and mobile audience multiplied by 2.5 between 2011 and 2013.

      GoodBye Paper

      Founder March 2010 - Jun 2017
      Founder of GoodBye Paper, kids ebook publisher on tablets and smartphones.
      Our 2 first ebooks, read by French legendary actor Jean-Pierre Marielle, reached #4 rank on the French iPad App Store.
      13 ebooks published so far, most have reached #1 rank of the ebooks category of the iPad App Store in France and even the US.
       
      Company partly sold in 2012.
      Learn more on the official site : www.goodbyepaper.fr

      Lycos Europe

      Portal Director - France Jul 2006 - Sept 2010
      - Definition of the editorial strategy of the company, bottom line responsibility (€ 8 M revenues, 35 people).
      - Development of a new model for content partners integration. Acquisitions cost divided by 2; more than 30 new free partners in 12 months.
      - Development of the viral video offer and a voting site for all EU countries of Lycos.
      - Handling job redundancies between France and Europe in the Portal and Finance BU.
       

      Eurosport

      Head of European Internet Desks (web, mobile, news ticker on TV) Oct 2005 - Apr 2006
      - Manager of the European news teams of Eurosport (staff: 50 people + freelancers): France, UK, Germany, Italy, Spain. Definition of the editorial guidelines coming with the new layout of the site. Budget management (€3 M), audience analysis.
      - Core role in the revamping of the layout and functionalities. Audience result: +80%.

      AOL France

      Journalist, then "Rédacteur en chef" (Programming Director) Nov 1998 - Aug 2005
      - Management (35 journalists). Definition of the missions and the processes. Strong focus on delegating responsibilities.
      - Definition of the editorial line, daily review of the Welcome Screen. Choice of the editorial partners, and budget management (€1.3 M). Recommendations based on satisfaction surveys and performances analysis.
      - Coordination with other departments : site evolution (Design & Product), retention (Marketing & Customer Service), development of non-subscription revenues (Sales).

      BBC World Service

      News Presenter Mar 1998 - Nov 1998

      Radio France Internationale

      News/Sports Presenter May 1996 - Mar 1998

    • Jérémie is a great person to work with. He has proven his ability to develop and share his vision, and run successfully a business. He is upbeat and fun to work with.
      — Flore Segalen (MSN France Director)
       
      Jérémie was simply the best Portal MD we ever had in Lycos. He is among those precious few people who both like to take initiatives and have a true talent at getting projects off the ground.
      — Alexandre Canu (Sales Director France-Benelux-Spain-Portugal - AdTech)
       
       
      Jérémie has shown a great expertise in traffic generation, user loyalty, and web usability. His creativity and open attitude makes him a reference to understand Internet latest trends
      — Franck Langevin (Head of product management -
      Mappy)
       

    • Skills

      Management

      Business units P&L from 3 to 8 M € ; teams up to 115 people

      STRATEGY

      Business model turnaround, audience monetization

      Digital Marketing

      SEO, web analytics, conversion funnel

      Digital transformation

      New tools, enhanced productivity, training programs

      Editorial

      24/7 content sites, with worldwide production teams 

      Mobile

      30+ apps launched, generating millions of downloads

    • Education

      Ecole supérieure de journalisme de Lille

      Journalism (Specialization : Radio), Master 1994 - 1996
      Activities: Theatre, Handball

      Université Paris X Nanterre

      History+Law, License 1990 - 1993
      Activities: Volley-ball, Theatre

    • Honors & Awards

      Best Entertainment application

      Tele Star (TV guide + social TV app on iOS and Androïd) 2012-2014

      Highest mobile usage - France

      Closer Magazine app : 51 visits per visitor per month in 2014 (source : OJD)

      Best ebook for Kids

      "Marcel le cochon / Iggy the pig" (iPad/iPhone) 2011

      Best homepage and best content

      AOL France portal (7 times in a row 2001-2005)

    • Let's Chat!

      Email
      LinkedIn
      Paris Area, France

    • Call me maybe?

      + 33 6 24 99 13 20
      Or send me an email : jeremieclevy@gmail.com
      Or fill in the form below!

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